Inspiration Wall is an expansive kinetic installation that gives the foyer of the Merck Innovation Center a unique identity. The installation’s processuality, dynamism and reactivity symbolize the interplay of inspiration and innovation.
The dynamic interaction between the physical movement of the screens and the virtual movement of the images follows a generative choreography. The screens interact with the moving images and vice versa.
The kinetic installation expands across almost 18 meters of slightly convex wall space and consists of 72 screens arranged in 24 rows of three screens each. These screens move individually on a vertical axis.
The moving images are created procedurally and in real-time within a predefined spectrum. The numerous individual scenes develop from ten different visual worlds and are reformed anew, repeatedly, by different generative elements. The abstract imagery is inspired by four material properties – crystalline, cellular, molecular, and fluid. Four graphic ‘transitions’ create seamless segues between individual scenes.
The installation also reacts to the movement of visitors and changes its appearance and behaviour over the course of the day. As activity in the foyer increases, the choreography becomes more dynamic. In the evening when there is less activity, the installation is less dynamic. As light levels decrease, the bright screens brighten even more, making the installation in the foyer clearly visible through the building’s glass façade.
The flow of images is also mixed with typographic content: short announcements by the Innovation Center up to a maximum of 140 characters as well as current hashtags from selected Merck Twitter accounts.
Inspiration Wall was commissioned by Henn Architektur and was produced in collaboration with schnellebuntebilder and MKT AG.
Image ARTCOM_Merck_03 ©HG Esch