Wall Showroom, 2002

Wall headquarters, Berlin, Germany

ART+COM created a multimedia showroom for Wall AG, a Berlin-based company and a leader in the area of street furniture and outdoor advertising. The showroom, with its unique combination of media installations and exhibition material, gives new insight into the company.

A mobile projection surface forms the central element of the installation. As it moves about it continuously alters the layout of the room, creating new spaces in which to disseminate information. Viewers follow this projection surface, accompanied by a guide.

The idea of the showroom is to provide a unity of space, media and movement. Wherever films and information are projected onto the dynamic surface they directly reflect the exhibition‘s content and style. Sound and lighting effects add to the experience.